Practices & Specialities
Technology
The technology industry is fast-paced, global and subject to often intense regulatory scrutiny. In order to stay ahead of the competition in this fiercely competitive environment, Burson-Marsteller’s technology clients rely on our consultants, across Europe and around the world, to develop and implement campaigns to identify and engage with all the stakeholders that count.
We have has sizeable technology practices in every key market in Europe, employing experts with deep knowledge of key industry sectors from online advertising, to enterprise software and hardware and mobile communications.
Burson-Marsteller’s European Technology Practice works in close partnership with colleagues with expertise in brand marketing, public affairs, analyst relations, CSR and digital communications to deliver integrated, strategic and global campaigns for their clients.
Our Approach
We offer a range of services to our technology clients as part of our integrated offering, including:
- Corporate and Product Positioning
- Message development
- Media, message & e-Trainings
- Story & content development
- Trade & vertical media relations
- Social Media Relations
- Product test
- Case Histories development
- Industry analyst relations
- Digital analysis, strategy counsel & implementation
- Event onsite support & press events
- Crisis communications
Contact
Ben Maynard
Managing Director and Chair of the Technology practice
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6299
Email:
Ben Maynard is Managing Director and Chair of the Technology practice Burson-Marsteller UK. Read extended profile
With close to 20 years’ sector experience Ben has helped manage the reputations of some of the biggest players in the communications and IT industry, as well as building those of start-ups and transitioning those of high-growth organisations experiencing significant change.
Ben’s expertise is in creating opinion-based points of view that contextualise enterprise technology for the audiences and markets that clients need to influence. For example; working with SAP he helped position R/3 as the foundation for successful e-business; for Adobe working to establish the link between document management and customer service innovation; and for Vodafone communicating a unified communications strategy for SME’s in the UK.
Much of Ben’s experience lies in the networking, telecoms and data communications area. Working with pioneers like Network Systems, Madge Networks and General DataComm he helped communicate the establishment of today’s high capacity networks. He has also represented Cisco and Extreme Networks to help communicate the benefits of network hardware, software and services to businesses of all sizes. Most recently he has worked with pioneers such as Silver Spring Networks seeking to build the communications infrastructure to support the Smart Grid.
Other client experience includes: Accenture, NCR Teradata, Fujitsu Services, Compuserve, Yahoo! Sony Playstation and Nintendo.
In addition to spending the majority of his career in agency, Ben has worked in house, spending 2 years as the global head of corporate communications for FTSE 350 company SHL. This has given him experience of not only managing agencies, messages and campaigns on a global scale, but also of the range of pressures and demands faced by in-house teams in meeting the expectations of a range of internal and external stakeholders.
