Practices & Specialities » Reputation Management
CEO Reputation Management
More attention and pressure is being placed on CEOs than ever before. With the spotlight on CEOs shining more intensely each quarter, they need to better understand the inextricable link between their reputations and company reputations.
Burson-Marsteller pioneered the study of CEO reputation, publishing its first report in 1997. “Building CEO CapitalTM” is Burson-Marsteller’s fourth CEO reputation study, and it confirms that 50% of corporate reputation is linked to the CEO and that high ethical conduct is the number one driver of CEO reputation. Based on our extensive CEO-related research and knowledge, we advise clients on the leadership issues that determine CEO success and failure, including:
- Most important drivers of CEO reputation
- Payoffs of a good CEO reputation
- Why CEOs fail
- Expectations for accomplishing specific business objectives
- Best practices for each stage of a CEO’s tenure
See www.ceogo.com for more information.
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