Practices & Specialities
Reputation Management
Your organisation is faced with many issues in order to achieve and sustain growth: managing shareholder value; maintaining business partnerships; employee and customer loyalty; executive leadership transitions and positions on public policy are all huge challenges for any leadership team. These are the drivers that help shape the image and reputation of your organisation.
What’s In A Name?
Everything! Your reputation and that of its leadership team is a central factor and invaluable asset to help meet these challenges. From the Stock Exchange to the marketplace, your company’s image can make a difference in gaining favourability for your products and services as well as financial performance.
What Can You Do?
Just like any tangible asset, corporate brands and reputations must be managed. Getting the right advice, counsel and tools to help you develop proactive strategies or navigate crises is essential. Understanding how your organisation is perceived, integrating best practices and leveraging your CEO are just a few of the things you need to get started.
We offer a range of services including but not limited to:
Reputation Management and Corporate Branding
- CEO and executive positioning
- CEO First 100 days analysis
- Thought leadership communications
- E-fluentials (online reputation management tools)
- Reputation recognition
Benchmarking
- CEO Scorecards
- Reputation Rankings
- Best Practice Analysis
- Opinion Leader Research and Stakeholder Research
Organisational Analysis
- Corporate affairs skills assessment and department structure
- Communications training
- Employee advocacy
- Employment and leadership alignment
- Internal communications
Corporate Responsibility
- Policy analysis
- Programme development
- NGO and community relations strategies
- Philanthropy
- Crisis management
Contact
Amanda Pierce
Managing Director and Chair of the Corporate and Crisis practice
Office: London
Telephone: +44 (0)20 7300 6237
Email:
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Read extended profile
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Amanda brings to Burson-Marsteller extensive national and international campaign strategy development, reputation management and experience in translating business strategy into workable communications’ programmes.
Over the past ten years, her work has featured in the awards run by PR Week, CIPR, PRCA and Sabre. She is an experienced communication specialist with a highly developed understanding of consumer and business issues that can provide advice, counsel and coaching regarding media/issues/internal stakeholder management and training, particularly at exec and CEO level. Her current clients include such high profile brands as Shell, DeBeers, Kimberly-Clark, Danone.
Previously, she was Head of Media and Internal Communications at McDonalds UK, where she built a small but award winning in-house communications team from scratch and consolidated agency support for the brand by coaching and developing both in-house and agency teams. She was principle media spokesperson for the McDonald’s brand and has built strong relationships with media at a national and international level in addition to being responsible for internal communications for 58,000 employees initiating a number of new campaigns and activities that link McDonalds’ external and internal communication goals, including a highly successful external brand ambassador campaign which lead to a 3 point increase in trust and reputation scores.
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