Practices & Specialities
Public Affairs
Public policy decisions and legislation have a profound impact on virtually every public and private institution. Each day, elected and regulatory officials make decisions that could influence, directly or indirectly, a company’s competitiveness, licence to operate and all other aspects of its business activities. Key public affairs audiences include:
- Government
- Westminster
- Whitehall
- Regional Government
- Local Government
- The Political Parties
- NGOs
- Think Tanks
Burson-Marsteller’s Public Affairs Practice in London assists clients in achieving their bottom-line public policy and business objectives by facilitating their interaction with these key public affairs audiences.
Many of our senior public affairs executives have served in Government or at high-levels in political parties and NGOs. Our people are well versed in all aspects of the policy making and legislative process and additionally work very closely with colleagues around the world on issues which have an international aspect.
Our highly experienced team of public affairs professionals are able to make maximum use of the latest public affairs and communications tools and techniques, including the sophisticated use of polling, research and the internet.
In 2010 we won the Public Affairs Campaign of the Year – Hebrides Range Task Force with Burson-Marsteller, UK at the PR Week awards and the SABRE awards 2009/10. Burson-Marsteller EMEA named Public Affairs Consultancy of the Year by the Holmes Report 2009
- B-M London’s public affairs practice provide a different and entertaining perspective on
politics, economics and public policy on our blog: Policy Periscope. You can also follow us on Twitter at http://twitter.com/policyperiscope#.
Contact
Clarence Mitchell
Managing Director and Chair of the Public Affairs practice
Office: London
Telephone: +44 (0)20 7831 6262
Clarence Mitchell is Managing Director and Chair of the Public Affairs practice at Burson-Marsteller UK. Read extended profile
Clarence Mitchell joined Burson-Marsteller UK as a Managing Director in September 2011, providing strategic counsel to corporate and public affairs clients across all practice areas, with his particular specialism in media relations, stakeholder engagement and reputation management. He became Managing Director and Chair of the Public Affairs practice in April 2012.
Prior to joining B-M, he was Director of Media Strategy and Public Affairs at Lewis PR in London, where he similarly provided strategic counsel on issues and crisis management and public affairs to the client list, including a number of UK charities and not-for-profits, a role he combined with his ongoing duties as official media spokesman for Kate and Gerry McCann, whose daughter Madeleine went missing in Portugal in May 2007.
Previously, he was a consultant with Freud Communications offering the corporate list Tier 1 print and broadcast media training for both the C-suite and middle management,
Prior to that, he was Director of the UK Government’s Media Monitoring Unit, based within the Cabinet Office, leading a 30-strong team of Information Officers that advised No 10 Downing Street and all of the major UK Departments of State on how best to respond to the 24/7 news agenda. He was also Head of Election Media Monitoring for the British Conservative Party during the 2010 UK General Election.
Before moving into Government Comms and PR, he was an on-air BBC News Correspondent, Royal Correspondent, Political Correspondent and Presenter, during a 20 year career with the Corporation. He began his career in journalism as a newspaper reporter writing for both local and national UK titles in the early 1980s.
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