Practices & Specialities
Media Relations
Skillful delivery of the right message to your target audience – across any medium – can mean the difference between winning acclaim for your product, or position on an issue, and negative coverage that can define your company for years to come. Credible, influential, and universal – news media is an indispensable channel for reaching your audience.
Burson-Marsteller places media relations strategy at the core of every integrated communications programme. Our specialists, many of them former award-winning journalists, hail from every media discipline, and excel at matching the right message with the right audience.
We offer:
- Strategy and Message Development
- Tracking and Analysis
- Audience Targeting
- Op-ed Development and Placement
- Audits
- Editorial Campaigns
- Media Training
- Media Tours
- Database Development and Maintenance
- Press Office
Contact
Amanda Pierce
Managing Director and Chair of the Corporate and Crisis practice
Office: London
Telephone: +44 (0)20 7300 6237
Email:
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Read extended profile
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Amanda brings to Burson-Marsteller extensive national and international campaign strategy development, reputation management and experience in translating business strategy into workable communications’ programmes.
Over the past ten years, her work has featured in the awards run by PR Week, CIPR, PRCA and Sabre. She is an experienced communication specialist with a highly developed understanding of consumer and business issues that can provide advice, counsel and coaching regarding media/issues/internal stakeholder management and training, particularly at exec and CEO level. Her current clients include such high profile brands as Shell, DeBeers, Kimberly-Clark, Danone.
Previously, she was Head of Media and Internal Communications at McDonalds UK, where she built a small but award winning in-house communications team from scratch and consolidated agency support for the brand by coaching and developing both in-house and agency teams. She was principle media spokesperson for the McDonald’s brand and has built strong relationships with media at a national and international level in addition to being responsible for internal communications for 58,000 employees initiating a number of new campaigns and activities that link McDonalds’ external and internal communication goals, including a highly successful external brand ambassador campaign which lead to a 3 point increase in trust and reputation scores.
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