Practices & Specialities
Skillful delivery of the right message to your target audience – across any medium – can mean the difference between winning acclaim for your product, or position on an issue, and negative coverage that can define your company for years to come. Credible, influential, and universal – news media is an indispensable channel for reaching your audience.
Burson-Marsteller places media relations strategy at the core of every integrated communications programme. Our specialists, many of them former award-winning journalists, hail from every media discipline, and excel at matching the right message with the right audience.
- Strategy and Message Development
- Tracking and Analysis
- Audience Targeting
- Op-ed Development and Placement
- Editorial Campaigns
- Media Training
- Media Tours
- Database Development and Maintenance
- Press Office