Practices & Specialities
Internal Communications
It’s you that faces the challenge. You need to change your business and transform the way your people work if you are to meet the demands of your shareholders or your board. But you can’t do it all yourself. More than ever you rely on your senior line managers to turn strategy into reality.
But you also doubt your ability to communicate and lead that change process. They are very capable managers, but are they leaders of change, and do they have the tools they need to do the job? Your future success depends on them meeting the challenge.
Our job at Burson-Marsteller is to help your managers lead their people through change.
- We work with you to understand the attitude of your employees you need to change, and the barriers you will face as you move forward.
- We help you develop a core strategy for communicating your plans, and devise follow-up activities that will add momentum to your change process.
- We help you get your senior managers on board, develop their internal communication skills, and equip them to begin the process of leading change in your organisation.
- We help you implement your internal communication programme – often working in support of your existing communications team.
Burson-Marsteller has an unrivalled network of international experts in this increasingly important field of communication. From Los Angeles to London, and from Paris to Hong Kong, we have people who make the difference to clients facing huge change challenges.
Contact
Amanda Pierce
Managing Director and Chair of the Corporate and Crisis practice
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6237
Email:
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Read extended profile
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Amanda brings to Burson-Marsteller extensive national and international campaign strategy development, reputation management and experience in translating business strategy into workable communications’ programmes.
Over the past ten years, her work has featured in the awards run by PR Week, CIPR, PRCA and Sabre. She is an experienced communication specialist with a highly developed understanding of consumer and business issues that can provide advice, counsel and coaching regarding media/issues/internal stakeholder management and training, particularly at exec and CEO level. Her current clients include such high profile brands as Shell, DeBeers, Kimberly-Clark, Danone.
Previously, she was Head of Media and Internal Communications at McDonalds UK, where she built a small but award winning in-house communications team from scratch and consolidated agency support for the brand by coaching and developing both in-house and agency teams. She was principle media spokesperson for the McDonald’s brand and has built strong relationships with media at a national and international level in addition to being responsible for internal communications for 58,000 employees initiating a number of new campaigns and activities that link McDonalds’ external and internal communication goals, including a highly successful external brand ambassador campaign which lead to a 3 point increase in trust and reputation scores.
