Practices & Specialities
Interactive Services
Interactive communications across all media have a single goal: to actively engage the audience. In today’s overcrowded and highly competitive online market, ensuring you have a comprehensive internet strategy and robust web presence are critical to your company’s success. To help you reach these goals, we conduct discovery, best practices and competitive site analysis; examine user and secondary research and review site messaging against business goals. We then develop long-term strategies and practical tactics to ensure clients have a well-rounded internet policy encompassing their corporate website, plus online marketing and advertising.
Because of the internet’s power to involve people in your company’s story, the right mixture of interactive communications and traditional advertising can dramatically improve results without increasing your budget. With a full staff of designers, producers and programmers, we are ready to tell your story in the most involving way.
Interactive Services
- Interactive Strategy/Consultation
- Blog creation/monitoring
- Online Advertising
- Web Design/Programming/Content creation
- User generated media
- Crisis Preparedness Web Sites
- Intranets & Extranets
- Children’s Web Sites/Games
- CD-ROMs
- Annual Reports
- Rich Media e-mails
- Flash Animation/Programming
- Viral Marketing Programmes
- Webcast/Webinars
- Presentation Graphics
e-fluentials®
Burson-Marsteller has identified a group of online opinion makers – e-fluentials® – who have exponential influence shaping and driving public opinion through the Internet and throughout the offline world. More information
Contact
Dan Humphreys
Director and Chair of the integrated consumer PR and brand communications practice, be more...
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6139
Email:
Dan Humphreys is Director and Chair of the integrated consumer PR and brand communications practice, be more... Read extended profile
At B-M UK, Dan Humphreys leads the global WPP account with Ford Motor Company, and global news broadcaster Al Jazeera English. He heads the multi-award winning consumer practice of experienced consumer PR practitioners, developing fully-integrated creative strategies involving the agency’s sector-leading digital content and broadcast facilities, graphic design and production capabilities, and media relations experts.
Before joining B-M in January 2011, Dan held senior in-house communications roles for a decade. He was deputy head of publicity for Camelot, operator of The National Lottery, playing a key role in driving campaign and media tactics that helped reverse negative public perceptions of the brand. Prior to this, he was PR Manager for Channel 4 News, promoting the brand and programme’s distinctive reporting before, through and in the aftermath of the War in Iraq.
His most recent role before joining B-M was five years as associate director of the UK’s leading specialist broadcast PR consultancy. He led key consumer accounts with Vodafone, Sky TV and Lloyds Bank, specialising in creating and implementing content-driven campaigns, including leadership of the live digital broadcasting campaign for Beam Global brand Laphroaig that won a PR Week award.
