Practices & Specialities
Interactive Services
Interactive communications across all media have a single goal: to actively engage the audience. In today’s overcrowded and highly competitive online market, ensuring you have a comprehensive internet strategy and robust web presence are critical to your company’s success. To help you reach these goals, we conduct discovery, best practices and competitive site analysis; examine user and secondary research and review site messaging against business goals. We then develop long-term strategies and practical tactics to ensure clients have a well-rounded internet policy encompassing their corporate website, plus online marketing and advertising.
Because of the internet’s power to involve people in your company’s story, the right mixture of interactive communications and traditional advertising can dramatically improve results without increasing your budget. With a full staff of designers, producers and programmers, we are ready to tell your story in the most involving way.
Interactive Services
- Interactive Strategy/Consultation
- Blog creation/monitoring
- Online Advertising
- Web Design/Programming/Content creation
- User generated media
- Crisis Preparedness Web Sites
- Intranets & Extranets
- Children’s Web Sites/Games
- CD-ROMs
- Annual Reports
- Rich Media e-mails
- Flash Animation/Programming
- Viral Marketing Programmes
- Webcast/Webinars
- Presentation Graphics
e-fluentials®
Burson-Marsteller has identified a group of online opinion makers – e-fluentials® – who have exponential influence shaping and driving public opinion through the Internet and throughout the offline world. More information
Contact
Philippe Pendaries
Managing Director and Chair of be more...and EMEA brand marketing practice chair
Office: London
Telephone: +44 (0)20 7300 6435
Email:
Philippe Pendaries is Managing Director and Chair of be more...and EMEA brand marketing practice chair Read extended profile
Philippe Pendaries is Managing Director and Chair of the integrated consumer PR and brand communications practice, be more...and EMEA brand marketing practice chair.
Philippe specialises in developing multi-market, multi-channel communications campaigns that build brands and support product sales. He has counselled clients from a broad range of industries, spanning telecommunications, entertainment, financial services, management consultancy, pharmaceuticals, and FMCG.
Before joining Burson-Marsteller in 2008, Philippe spent over four years at Ogilvy where, as head of the UK Corporate and Technology practice, he led domestic and pan-European programmes for clients including Barclays, Dell, FremantleMedia and Sony. Prior to Ogilvy, Philippe was at Fleishman-Hillard for five years.
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