Practices & Specialities
Industry Analyst Relations
Winning the support and recognition of the analyst community, whose opinions directly impact your customers and key influencers in the financial and media communities, can play a crucial role in your company’s success or failure.
Across the globe, Burson-Marsteller has a team of specialists who can focus on helping you build and sustain relationships that lead to support from the analyst community. Going beyond standard, announcement-driven analyst relations, our proven methodology can help you forge partnerships with analysts that we have identified as having the greatest impact on buying decisions.
Our UK team
For years the UK team has worked closely with clients to develop and successfully execute industry-specific analyst relations (AR) programmes that support the overarching AR plans and the clients’ corporate strategy. We pride ourselves on learning, understanding and sharing knowledge of our clients’ core strategic programmes with key industry analysts to communicate consistent brand messages and to generate demand for products and services.
Our team of experts can help you to reach key opinion formers in the analyst community, and ensure that they have a clear and precise view of your company’s vision and capabilities. We have a track record of collaborating with marketing stakeholders to effectively leverage client events to include key analysts for on-going relationship management and influence.
We offer our clients
- Development of an analyst-focused strategy and functions
- Identifying analysts key to a vendor’s success
- Tracking forthcoming publications relevant to a vendor’s area of operation
- Sourcing of speaker slots to promote a vendor to an audience of analysts and prospects
- Industry analyst collateral development
- Consistent interactions with the analyst community including regular phone and face-to-face briefings
Contact
Jonathan Dinkeldein
Director
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6150
Email:
Jonathan joined Burson-Marsteller in January 2005. His primary responsibility is to develop and oversee the implementation of winning campaigns on behalf of the consultancy’s technology, media and telecommunications sector clients. Read extended profile
Jonathan joined Burson-Marsteller in January 2005. His primary responsibility is to develop and oversee the implementation of winning campaigns on behalf of the consultancy’s technology, media and telecommunications sector clients.
Jonathan joined Burson-Marsteller in January 2005. His primary responsibility is to develop and oversee the implementation of winning campaigns on behalf of the consultancy’s technology, media and telecommunications sector clients. He has also acted as the deputy chair of the agency’s EMEA Technology practice since 2007.
Jonathan has over ten years experience driving strategic, creative and integrated communication campaigns focused on some of the biggest issues affecting the technology industry. In particular, Jonathan has a deep understanding of the online advertising, enterprise technology and mobile telephony marketplaces.
Jonathan’s core expertise lies in the development of winning messages and campaign ideas to help his clients build connections with all the stakeholders that count. In particular, Jonathan’s core strength is helping position his clients’ senior executives as thought-leaders in leading business publications such as the Financial Times, BBC and The Economist.
Jonathan joined B-M from LEWIS Communications, where he has spent six years as a senior director representing a broad range technology and telecoms sector clients. Jonathan also has considerable experience leading campaigns across multiple markets including North America, mainland Europe and the Far East.
Jonathan is a German speaker and has a broad experience of different cultures having lived and worked for extended periods in Japan, Germany and Canada. Jonathan is married with two young children.
