Practices & Specialities
Industry Analyst Relations
Winning the support and recognition of the analyst community, whose opinions directly impact your customers and key influencers in the financial and media communities, can play a crucial role in your company’s success or failure.
Across the globe, Burson-Marsteller has a team of specialists who can focus on helping you build and sustain relationships that lead to support from the analyst community. Going beyond standard, announcement-driven analyst relations, our proven methodology can help you forge partnerships with analysts that we have identified as having the greatest impact on buying decisions.
Our UK team
For years the UK team has worked closely with clients to develop and successfully execute industry-specific analyst relations (AR) programmes that support the overarching AR plans and the clients’ corporate strategy. We pride ourselves on learning, understanding and sharing knowledge of our clients’ core strategic programmes with key industry analysts to communicate consistent brand messages and to generate demand for products and services.
Our team of experts can help you to reach key opinion formers in the analyst community, and ensure that they have a clear and precise view of your company’s vision and capabilities. We have a track record of collaborating with marketing stakeholders to effectively leverage client events to include key analysts for on-going relationship management and influence.
We offer our clients
- Development of an analyst-focused strategy and functions
- Identifying analysts key to a vendor’s success
- Tracking forthcoming publications relevant to a vendor’s area of operation
- Sourcing of speaker slots to promote a vendor to an audience of analysts and prospects
- Industry analyst collateral development
- Consistent interactions with the analyst community including regular phone and face-to-face briefings
Contact
Ben Maynard
Managing Director and Chair of the Technology practice
Office: London
Telephone: +44 (0)20 7300 6299
Email:
Ben Maynard is Managing Director and Chair of the Technology practice Burson-Marsteller UK. Read extended profile
With close to 20 years’ sector experience Ben has helped manage the reputations of some of the biggest players in the communications and IT industry, as well as building those of start-ups and transitioning those of high-growth organisations experiencing significant change.
Ben’s expertise is in creating opinion-based points of view that contextualise enterprise technology for the audiences and markets that clients need to influence. For example; working with SAP he helped position R/3 as the foundation for successful e-business; for Adobe working to establish the link between document management and customer service innovation; and for Vodafone communicating a unified communications strategy for SME’s in the UK.
Much of Ben’s experience lies in the networking, telecoms and data communications area. Working with pioneers like Network Systems, Madge Networks and General DataComm he helped communicate the establishment of today’s high capacity networks. He has also represented Cisco and Extreme Networks to help communicate the benefits of network hardware, software and services to businesses of all sizes. Most recently he has worked with pioneers such as Silver Spring Networks seeking to build the communications infrastructure to support the Smart Grid.
Other client experience includes: Accenture, NCR Teradata, Fujitsu Services, Compuserve, Yahoo! Sony Playstation and Nintendo.
In addition to spending the majority of his career in agency, Ben has worked in house, spending 2 years as the global head of corporate communications for FTSE 350 company SHL. This has given him experience of not only managing agencies, messages and campaigns on a global scale, but also of the range of pressures and demands faced by in-house teams in meeting the expectations of a range of internal and external stakeholders.
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