Practices & Specialities » Healthcare
Medical Education
From as early as Phase II in a product’s life cycle it is important to start building a base of Opinion Leader support and credible citations to form the clinical foundation for a product as it approaches launch. As more data becomes available and it becomes evident that a product is likely to have significant clinical benefit, this base of support can then be expanded and knowledge cascaded throughout the relevant medical specialists, be they clinicians, nurses, payers etc.
Across the globe, Burson-Marsteller has specialists within its healthcare practices who focus on medical education. Within our teams, we have specialist writers and PhDs who will support clinical teams with the dissemination of data and work closely with key investigators to provide support for clinical trial management. We also have experienced client handlers who work with the marketing and communication teams on strategic positioning and the delivery of key tactics.
Our UK team
The UK is historically the European hub of Medical Education activities. We have a large team that works as an integrated part of our overall healthcare group. We offer both international and UK Medical Education support for leading pharmaceutical companies. This can be either standalone medical education activities or as part of a wider communications programme including PR, which is predominantly where we feel we really add value beyond that of our competitors.
Our team of experts can help you reach Key Opinion Leaders (KOLs) with your messages and cascade this information to the wider prescribing base. We have experts in many of the key therapeutic areas with long standing KOL relationships and a deep scientific understanding of the current and future market needs.
What we offer our clients
As an experienced Medical Education team we are continually looking to find new ways to reach the key target audiences. However, our core client work includes:
- Competitor analysis
- Publications planning
- Strategic advisory boards
- Message development
- Clinical trial support
- Clinical data cascade initiatives; including, peer to peer communication kits, satellite symposia, product monographs etc.
- Launch meetings
- Internal training materials
Contact
Jennifer Garratt
Managing Director and Chair of the Healthcare practice
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6240
Email:
Jennifer Garratt is Managing Director and Chair of the Healthcare practice at Burson-Marsteller UK. Read extended profile
Jennifer Garratt is Managing Director and Chair of the Healthcare practice at Burson-Marsteller UK. She has over ten years experience in medical communications with a wide range of expertise spanning publication planning, PR campaigns, product launches, consumer healthcare and beauty PR.
Prior to joining B-M in 1997, Jennifer worked at MS&L where she led the UK healthcare team and oversaw the team supporting sanofi-aventis in the launch of Acomplia in the UK. This team was awarded Best Launch of the year at Communiqué in 2007.
Jennifer began her career in medical communications at Avenue HKM where she worked on UK medical education and PR campaigns for Lipitor (Pfizer), Celebrex (Pfizer), including the UK launch and NICE submission, and Plavix (sanofi-aventis), which went through two NICE appraisals for different indications. Prior to this she worked in medical publishing and as a research scientist at Wyeth. She was awarded a first class pharmacology degree from Leeds University in 1987, a PhD from Nottingham University and was a post-doctoral fellow at Yale University.
