Practices & Specialities
Crisis & Issue Management
Burson-Marsteller has had a specialist crisis management practice for over 25 years and the agency has an unrivalled track record of helping corporate management handle issues and crises thereby protecting the clients’ reputation, brand equity and market share. Our crisis experts routinely work alongside management when customers, consumers, employees, investors, stakeholders, regulators and governmental bodies are all demanding immediate answers and action. We can do so at any time, anywhere in the world.
Our experience in this specialised field extends from product failure to international recalls, from fraud and malfeasance to strikes and litigation, from difficult restructuring to site closings in the face of militant opposition, from product tampering to campaigns by activist groups and boycotts.
The basic Burson-Marsteller crisis support offering includes:
- Access to designated crisis expert by phone and email 24 hours a day, 7 days a week
- Professional strategic counsel and tactical implementation from people whose world is solely in crisis management
- Vulnerability analyses and the ability to recognise all the external stakeholders who will/may become involved and to predict their positions and possible actions/communications – and to manage them
- Proprietary tools to ensure all stones are turned, all angles are covered off, and a strategy is put in place and communicated throughout the company
- The preparation of coherent and consistence communications
- Access to specialists in the fields of:
- Public Affairs, Corporate Social Responsibility and Issues Management
- Media Relations
- Financial and Corporate Communications
- Design agency
- In-house professional television studios to train spokespeople
- Access to other crisis professionals within the B-M global network
- Deep founded experience in the preparation of plans/guidelines for crisis management teams and in providing training in crisis management skills
- Facilitation of crisis simulations
Contact
Amanda Pierce
Managing Director and Chair of the Corporate and Crisis practice
Office: London
Telephone: +44 (0)20 7300 6237
Email:
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Read extended profile
Amanda Pierce is Managing Director and Chair of the Corporate and Crisis practice Burson-Marsteller UK. Amanda brings to Burson-Marsteller extensive national and international campaign strategy development, reputation management and experience in translating business strategy into workable communications’ programmes.
Over the past ten years, her work has featured in the awards run by PR Week, CIPR, PRCA and Sabre. She is an experienced communication specialist with a highly developed understanding of consumer and business issues that can provide advice, counsel and coaching regarding media/issues/internal stakeholder management and training, particularly at exec and CEO level. Her current clients include such high profile brands as Shell, DeBeers, Kimberly-Clark, Danone.
Previously, she was Head of Media and Internal Communications at McDonalds UK, where she built a small but award winning in-house communications team from scratch and consolidated agency support for the brand by coaching and developing both in-house and agency teams. She was principle media spokesperson for the McDonald’s brand and has built strong relationships with media at a national and international level in addition to being responsible for internal communications for 58,000 employees initiating a number of new campaigns and activities that link McDonalds’ external and internal communication goals, including a highly successful external brand ambassador campaign which lead to a 3 point increase in trust and reputation scores.
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