Practices & Specialities
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a focus and business priority for any company that values its reputation and brands. The key players who determine a company’s licence to operate and deliver business success, including customers and employees, know that company behaviours are significant in shaping the kind of society in which they live, work and raise their children. Key decision-makers in the investment community, government and regulatory authorities recognise this and increasingly say that a company’s reputation for CSR will influence their decisions. There are no quick fixes, but it is vital to identify the most important issues for each company.
Burson-Marsteller’s integrated approach draws on over 50 years of experience working on communications and public affairs challenges for corporate and institutional clients around the world. Our CSR practice combines deep, substantive expertise with a network of relationships spanning the range of key sectors and issues on the frontlines of the environmental, human rights and globalisation debate today.
While we work mostly with multinational companies, we are equally at home in the worlds of corporate strategy and public policy – and with the governments, international institutions and nongovernmental organisations (NGOs) that shape the contemporary CSR agenda. Our strong track record and personal contacts in this area frequently enable us to establish common ground, resolve issues and develop constructive partnership opportunities for our clients.
Our objective is to help our clients to manage risk and create competitive value in this dynamic area. We believe that in the early twenty-first century, corporate responsibility and corporate reputation are inseparable – and we are confident that they can be linked in ways that contribute both to stronger bottom lines and to a better world.