Practices & Specialities
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a focus and business priority for any company that values its reputation and brands. The key players who determine a company’s licence to operate and deliver business success, including customers and employees, know that company behaviours are significant in shaping the kind of society in which they live, work and raise their children. Key decision-makers in the investment community, government and regulatory authorities recognise this and increasingly say that a company’s reputation for CSR will influence their decisions. There are no quick fixes, but it is vital to identify the most important issues for each company.
Burson-Marsteller’s integrated approach draws on over 50 years of experience working on communications and public affairs challenges for corporate and institutional clients around the world. Our CSR practice combines deep, substantive expertise with a network of relationships spanning the range of key sectors and issues on the frontlines of the environmental, human rights and globalisation debate today.
While we work mostly with multinational companies, we are equally at home in the worlds of corporate strategy and public policy – and with the governments, international institutions and nongovernmental organisations (NGOs) that shape the contemporary CSR agenda. Our strong track record and personal contacts in this area frequently enable us to establish common ground, resolve issues and develop constructive partnership opportunities for our clients.
Our objective is to help our clients to manage risk and create competitive value in this dynamic area. We believe that in the early twenty-first century, corporate responsibility and corporate reputation are inseparable – and we are confident that they can be linked in ways that contribute both to stronger bottom lines and to a better world.
Contact
David Page
Managing Director
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6292
Email:
David Page is a Managing Director at Burson-Marsteller UK. Read extended profile
David Page is a Managing Director in the Corporate and Crisis practice at Burson-Marsteller UK and and is a member of its leadership team.
David's public relations and events experience spans reputation management, corporate, CSR and environmental campaigns, issues and crisis management and brand and consumer lifestyle campaigns for clients that have ranged from food marketing to nuclear waste reprocessing.
At Burson-Marsteller, David is global client lead for Royal Dutch Shell, UK client lead for Danone Dairy and Danone Waters and European client lead for Johnson Controls.
Prior to joining B-M, David spent five years at Launch Group working with clients including BP, Tesco, Cadbury and Pernod Ricard. His work with BP ranged from the introduction of targetneutral - BP's flagship carbon offset scheme - to product support campaigns for BP Ultimate and Wild Bean Cafe and corporate counsel. Prior to his focus on BP, David worked closely with Tesco on its hugely successful and popular CSR initiatives - Race for Life with Cancer Research UK, Computers for Schools and Sports for Schools and Clubs.
