Practices & Specialities
Brand Marketing
Burson-Marsteller UK has launched be more… its integrated brand marketing practice.
Behind be more… is a clear point of view on what makes effective brand communications today; in our increasingly connected world, where consumers have the power to publicly accept or reject you, it will only be those brands that have a true sense of purpose that will ultimately survive. The mission of be more… is therefore to ensure brands remain relevant to consumers by shaping their purpose, and giving them a distinct voice that gets heard by the right people, in the right places.
As part of Burson-Marsteller, the be more… team has the resources, experience and knowhow of a recognised global leader, and we’ve layered on top of that our own, distinct approach to building meaningful engagement with consumers. We believe the mix of commercial rigour that comes from our B-M DNA, and our approach to purposeful creativity is a powerful proposition in the UK PR market. The be more… team is made up of traditional consumer PR practitioners, digital specialists and a dedicated group of content creators and designers that work across print, video and online formats.
What defines be more… most is the work it does for clients. The practice supports a top-class list of clients with a roster that includes Ford, Sony Ericsson, Activia, Actimel, Shell, Bacardi, De Beers, Herman-Miller, and The Royal British Legion.
Contact
Dan Humphreys
Director and Chair of the integrated consumer PR and brand communications practice, be more...
Office: London, United Kingdom
Telephone: +44 (0)20 7300 6139
Email:
Dan Humphreys is Director and Chair of the integrated consumer PR and brand communications practice, be more... Read extended profile
At B-M UK, Dan Humphreys leads the global WPP account with Ford Motor Company, and global news broadcaster Al Jazeera English. He heads the multi-award winning consumer practice of experienced consumer PR practitioners, developing fully-integrated creative strategies involving the agency’s sector-leading digital content and broadcast facilities, graphic design and production capabilities, and media relations experts.
Before joining B-M in January 2011, Dan held senior in-house communications roles for a decade. He was deputy head of publicity for Camelot, operator of The National Lottery, playing a key role in driving campaign and media tactics that helped reverse negative public perceptions of the brand. Prior to this, he was PR Manager for Channel 4 News, promoting the brand and programme’s distinctive reporting before, through and in the aftermath of the War in Iraq.
His most recent role before joining B-M was five years as associate director of the UK’s leading specialist broadcast PR consultancy. He led key consumer accounts with Vodafone, Sky TV and Lloyds Bank, specialising in creating and implementing content-driven campaigns, including leadership of the live digital broadcasting campaign for Beam Global brand Laphroaig that won a PR Week award.
