Digital strategist Joe Sinclair joins Burson-Marsteller

News, Press releases • 15th June 2010

London, 15th June, 2010 – Joe Sinclair has joined Burson-Marsteller as a Director and senior digital strategist. Reporting to Philippe Pendaries, head of Burson-Marsteller UK’s integrated brand marketing practice, Sinclair will play a lead role in further developing the agency’s digital communications and social media offering.

“Joe has a fantastic track record in creating smart digital campaigns” said Matt Carter, UK CEO. “Digital and brand comms have been one of the biggest growth areas for B-M in 2010. The addition of Joe Sinclair will help us to continue to deliver the dynamic, integrated communications campaigns clients choose B-M for”.

Joe Sinclair commented, ”As social media plays an increasingly vital role in building ongoing dialogue with consumers and brand stakeholders, it seems natural for PR to be taking the lead in driving online engagement. I’m therefore excited to be joining one of the world’s leading PR agencies.”

Sinclair was previously head of marketing at twentysix, one of the UK’s leading specialist digital agencies, where he delivered campaigns for clients including FremantleMedia, RBS, and Westfield.

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For more information:
Philippe Pendaries, Chair of Design, Digital & Brands
Tel: 020 7300 6435

About Burson-Marsteller UK
Burson-Marsteller UK (http://www.bursonmarsteller.co.uk/) established in 1967 is the European HQ of the global public relations and public affairs firm.

Reflecting London’s role as a world class business centre, the UK’s capital city has become the leading market for global public relations services providing an unrivalled opportunity to interact with and influence a diverse range of stakeholders. As such, Burson-Marsteller UK is well placed to serve and grow its international client base of FTSE 100 and Fortune 500 companies leveraging London as a gateway to the world.

Consultants at the multi-award winning office provide clients with strategic thinking and program execution across a full range of public affairs, brand marketing, corporate reputation, technology, investor relations and healthcare services. In addition, the company has a full-service advertising and design practice that specialises in digital consulting ensuring new media is fully integrated into client campaigns.

Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.