2010 – The Year for 20:20 vision
Press releases • 31st March 2010
31st March 2010 – Burson-Marsteller UK (B-M) has been appointed by the European Society of Cataract and Refractive Surgeon (ESCRS) to deliver a European public awareness campaign in 2010, highlighting the benefits and safety record of LASIK laser eye surgery.
The campaign will mark the 20th anniversary of the first LASIK surgery in 1990 by the Greek ophthalmic surgeon Ioannis Pallikaris and will highlight that LASIK is a safe and effective form of vision correction when carried out by a qualified and experienced laser eye surgeon.
“This is the first time ESCRS has embarked on an awareness campaign with the general public,” commented ESCRS president Josep Guell, Associate Professor of Ophthalmology Autonoma University of Barcelona, Spain. “We are implementing this campaign to ensure that people considering laser vision correction have access to accurate, up-to-date information. We appointed B-M to work with us because they demonstrated a good understanding of the laser eye surgery market and recommended a cost-effective campaign to meet our objectives.”
The campaign will target 25-40 year olds throughout Europe via a campaign using both digital and traditional media.
Currently 3.5 million LASIK surgeries are performed every year in Europe and it is the most common form of laser eye surgery for correcting both long or short sight and astigmatism.
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About Burson-Marsteller UK
Burson-Marsteller UK (http://www.bursonmarsteller.co.uk/) established in 1967 is the European HQ of the global public relations and public affairs firm.
Reflecting London’s role as a world class business centre, the UK’s capital city has become the leading market for global public relations services providing an unrivalled opportunity to interact with and influence a diverse range of stakeholders. As such, Burson-Marsteller UK is well placed to serve and grow its international client base of FTSE 100 and Fortune 500 companies leveraging London as a gateway to the world.
Consultants at the multi-award winning office provide clients with strategic thinking and program execution across a full range of public affairs, brand marketing, corporate reputation, technology, investor relations and healthcare services.
In addition, the company has a full-service advertising and design practice that specialises in digital consulting ensuring new media is fully integrated into client campaigns.
Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.
About ESCRS
Founded in 1991, the ESCRS is Europe’s leading organisation for cataract and refractive surgeons and is at the forefront of developments in anterior segment surgery. The society currently has 4,000 members from over 90 different countries worldwide. The ESCRS offers a unique forum for discussion and learning which ensures that international expertise is shared by ophthalmologists all over Europe.
For more information about ESCRS visit http://www.escrs.org/
About LASIK
LASIK (laser-assisted in situ keratomileusis) is a type of refractive surgery for correcting myopia, hyperopia, and astigmatism. LASIK is performed by an ophthalmologist utilising a microkeratome and an excimer laser or, with all- laser LASIK, a femtosecond laser to create the flap and an excimer laser. Many patients chose LASIK as an alternative to spectacles and contact lenses. Patients should refer to a professional ophthalmologist for an assessment of suitability for LASIK.
For further information please contact:
Serena Thomson, Burson-Marsteller
Office: +44 (0)20 7300 6411
Email: serena.thomson@bm.com
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